Join this one on one interview with Nicolas Petraglia, a top social media strategist from Scotiabank. While being interviewed by our chair for the day from IBM, Nicolas will talk about how to build a social voice that resonates with customers on a more personal level, which creates trust and loyalty around your brand and not just your products. Talking points will include:
-Using social media to create a larger brand image tha transcends the traditional bank
-Handling all communications that customers have with your brand on social-the good and the bad!
-Strategies to deliver real impact socially, while maintaining regulatory compliance